BPL wins Marketing Award at ukactive Awards 2022

We are delighted with our recent What’s Your Space? The campaign to bring new members into our fitness sites has won a prestigious ukactive award.

Working with award-winning design agency WPA Pinfold, the campaign encouraged new sign ups across our Your Space facilities in Barnsley, Bassetlaw, Mansfield and Pontefract.

Using tools such as social media and digital advertising, we asked ‘What’s Your Space?’ and shared the many reasons existing customers enjoy using Your Space gyms.

Highlighting to prospective customers that it’s ‘Your Space to Feel Good’, the campaign showcased the wide range of facilities available across our sites – alongside a new member offer – encouraging people to sign up to see for themselves. 

Feedback from the ukactive judges praised the campaign for being inclusive and breaking down preconceived ideas that gyms are only places for people who are already fit.

In excess of 2,500 members signed up across the sites during the promotion – well-exceeding targets for the campaign.

Brand Manager at BPL Rachel Rinkavage said: “This campaign was created using our members’ wide variety of profiles – from someone who wants to ‘have a giggle while you wiggle’ to one who wants to ‘take it steady and go with the flow’ – and the reasons why they love using Your Space facilities.

“They told us Your Space was their place to feel good, where everyone is welcome and supported to achieve their goals.

“By sharing these stories through advertising and social media, we showed that our facilities are a place for everyone to enjoy and encouraged people in our local community to come along and try us out for themselves.

“We were thrilled with the success of the campaign and are delighted to win this award.”

The ukactive Awards, held in partnership with Active IQ, took place at the International Convention Centre in Birmingham, attended by leading figures from across the health and fitness industry.

CEO of ukactive Huw Edwards added: “This year’s finalists and winners deserve to be recognised as an inspiration to the sector but also to the whole nation.

“Congratulations to everyone who took part for showcasing the undeniable resilience, dedication and creativity that will lead our sector over the coming years.

“The ukactive Awards generate so much energy and positivity within our sector, as well as a healthy dose of competition.

“Thank you to each and every individual and organisation for your unrelenting commitment and passion behind our mission to get more people, more active, more often.”

For more information about Your Space facilities, visit www.yourspacetofeelgood.com.